Abstract

Intent

These studies aims to comprehend if an on-line matchmaking application is regarded as an acceptable channel to run campaigns techniques and comprehend the differences when considering our generations times, Y and Z for such popularity.

Design/methodology/approach

At most 411 Tinder users reactions comprise collected and examined using content mining to calculate the belief get of each and every responses, and a KruskalWallis H sample to make sure that if there are certainly mathematical differences when considering each age group.

Finding

The outcomes demonstrated glowing acceptability toward the strategy on Tinder, particularly Z era. Still, the analytical studies shared that differences between each creation may not be mathematically significant.

Research limitations/implications

The primary constraint relates to the truth that the individuals, throughout data range, announced her identity, perhaps causing acquiescence prejudice. 继续阅读 →