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Lumen CMO strives to really make the brand name similar to anti-ageism

Latest TVC campaign in Australia is a typical example of the dating application’s way of showcasing the present day truth to be over 50

Gaining brand synonymity with anti-ageism could be the big ambition for co-founder and CMO of Lumen, a fresh relationship software for the over market that is 50s.

UK-based Lumen may be the brainchild of previous relationship blogger and journalist, Charly Lester, and business that is french, Antoine Argouges, and it is an answer from what the set consider to become a dearth of suitable dating internet site and apps for the over 50s space. The business enterprise has quickly been developing it self internationally, selecting Australia as the test market early in the day this season, and contains about 100,000 users locally. 继续阅读